Event Details

[Nov 9th 2016] Addressing eCommerce complexities and challenges in business


2016_10_dantraskSpeaker:  Daniel Trask
Sysamic K.K

For the last thirty (30) years+ eCommerce has taken off with more organizations reliant on generating sales online, capturing customer data, analyzing this data and linking this to social media channels like Facebook. Most companies are facing dilemmas in generating the expected revenues and grapple with how to turn this around.

What are some of the challenges companies face with eCommerce. Is it the decision on which platform to use? SEO, SEM or Paid Advertizing? Channel segmentation with your CRM? or lack of overall eCommerce strategy?

Where and how does a business start to analysis a cost effective platform Vs a great user experience. How much should you invest?

Presentation Downloads

Download the presentation here. Part 1Part 2Part 3

Choosing the right solution comes from several years creating to many options in the marketplace. Businesses without solid IT backing tend to be persuaded into a solution not aligned for the long term strategy or are unable to achieve the desired ROI and TCO.

What are some of the techniques some of the better online stores including gaming undergo to create increase sales?

Our speaker has built eCommerce stores in 40+ countries inside the FMCG industry and will present some of the challenges new store owners will or are facing. For existing store owners or new owners this presentation will provide examples of technologies and methods used to increase sales.


Daniel Trask is the founder of Sysamic K.K. a company built on transforming businesses within IT complexes.

Before founding Sysamic K.K. our speaker professional career has spanned in Business IT in the FMCG industry. Beginning with Infinity Solutions which supported the largest telecommunications company in New Zealand. Moving to Japan fifteen years ago where some of the companies such as Japan Business Systems, Cadbury Japan K.K and Le Creuset Japan K.K as the Asia IT Director then becoming the Global eCommerce Manager.

Daniels educational qualifications includes twenty years of Microsoft technologies, various system databases, ERPs and Open source applications.

RSVP: Monday 7th November 2016 at 10am.

Date: November 9th (Wednesday)

Time: 18:30 open, 19:00 start, 20:30 end

Venue: Room 2, 7F, Izumi Garden Conference Centre, Izumi Garden Tower
1-6-1 Roppongi, Minato-ku, Tokyo, 106-0032

Cost*: ¥2,000 ICA members; ¥4,000 non-members.

* Event open to all

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