Japan’s Mobile Commerce Boom!
A Driver for Marketing Loyalty Program Consolidation

Presenter : Yosuke Itoh
Director, CSP and Media Industry Services, Abeam Consulting LLP

Japan is beginning to experience a dramatic increase in m-commerce adoption, driven in part by Mobile Suica's launch, set for January 28, and the super-successful "FeliCa"-branded mobile contactless payment services which have been adopted by NTT DoCoMo, KDDI and Vodafone as the de facto market standard for m-commerce, e-wallets, transportation and other peer-to-peer data transfer services. Our presenter, Yosuke Itoh will cover how these advances in m-commerce are changing the landscape in the field of Loyalty Marketing.

Loyalty marketing programs are designed to create loyalty and increase sales from your best customers. Adding mobility and mobile payments to these programs opens up a whole new world of opportunities for mobile marketers and enterprises in today’s competitive marketplace. Up until now, the proliferation of such programs among virtually all national brands has made program differentiation difficult. Our presenter will explain why several national retail brands are teaming up to form “coalition loyalty schemes”, and how the m-commerce platform is helping to make this an even more powerful tool. Prior to joining Abeam, Yosuke Itoh was an Associate Partner at Accenture’s European Communications/HighTech practice , CTO & Operator Alliance Director with the original Livedoor Inc., and VP of CIO office at SONY’s Global headquarters.