The social web is growing faster than any technology platform in history. It is evolving all the time. It can feel
intimidating to jump into, particularly as a business, and committing the necessary resources is a barrier.
And yet, if you don’t, you could be missing out on a huge opportunity, and perhaps even lose position to
competitors who do.
The good news is, just as quickly as social media platforms are growing, there are a host of powerful
tools emerging that allow you to spend less time and effort, to get more value back. This presentation aims
to provide an overview of these tools, focusing on free, plug & play examples, backed up with real case studies
across a number of business scales and categories.
Attendees will be provided with the practical steps any business or cause can follow to start or get more value from social media.
James Hollow is CEO of Alien-Eye, Inc, a Tokyo-based
strategic marketing agency, renowned for innovative
work with clients such as iTunes Japan, Symantec
Norton, 20th Century Fox, Sony Music & many others.
Prior to co-founding Alien-Eye in 2004, he spent 3 yrs.
on the prestigious WPP Marketing Fellowship Program,
working as an advertising and digital media strategist,
both in London and Tokyo, for group companies such
as Ogilvy & Mather.
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