Tue. 19th January, 2010 / 6:30pm

Immutable Laws of Mobile Business

Speaker: Marco Koeder, MS.

Our presenter is one of the authors of the new mobile business strategy insight guide, “The Six Immutable Laws of Mobile Business”. The presentation will use case studies—exploring all aspects of the Japanese mobile industry—to point carriers, service and content providers towards successful business models and practices for the present and future mobile Internet, and will highlight Japan’s incredible efforts to offer consumers rich services via complex, high-tech. devices that are nonetheless elegant and easy to use—the authors call it a quest for “Simplexity”.

Mobile phones are the most ubiquitous and indispensable digital devices on the planet. Over half the people in the world own mobile phones, and soon everyone will live in range of a mobile network. There are four times as many mobile phone users as Internet users, but by 2011 around 50% of all mobile phone users will access the Internet via their mobile device. Global revenues from mobile phone-related services are as high as revenues from total global crude oil production.

Speaker Profile:
Marco Koeder was born in southern Germany. He has studied Marketing, Media Sociology, & Communications, and has an MS in Sociology. After graduating, he became part of the “core family” of I-D Media, Germany’s first interactive and online agency. As marketing manager, he worked on strategies & concepts for new online services such as social networks (Cycosmos) and avatars (E-Cyas).
I-D Media moved to Berlin during the Dot-Com boom, and—inspired by developments in Asia and the US—Marco worked on business models and strategies for future technologies such as interactive TV & mobile Internet. Since 2001, he has been Executive Director of Cybermedia, a Tokyo-based Agency for digital communication strategies, and actively involved with developing the mobile net.

Date: Tuesday, 19th January
Time: 18:30 open, 19:00 start, 20:30 end.
Venue: Shangri-La Hotel, next to Daimaru, Tokyo Station (address: 1-8-3 Marunouchi). 27F Conway room #2/3.
Cost*: ¥4,000 ICA members,
¥6,000 non-members. Open to All.
*Light buffet dinner included.

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