Speaker: Jeff Crawford
Founder and Lead Consultant of JC Digital.
Our speaker will present on "The top 10 Digital Marketing mistakes Japanese companies make when doing Web Marketing." Having a good Web Marketing strategy is absolutely necessary to attract paying customers or clients from abroad. But many Japanese small and medium businesses fail to execute some of the most basic practices.
After talking to many companies in the last few years, our speaker has compiled a list of the top 10 mistakes companies make over and over again. These mistakes cost companies millions of dollars (billions of Yen) every year. And in most cases, they don’t realize it is happening.
Looking at Japan as a whole, marketing is not a key function within the Japanese business model, and is not significant in the corporate decision-making process. Much of the problem arises from Japanese historical culture, education and decision making process at management level. Japan has rather been a place great at manufacturing and this mindset has carried over 100's of years and marketing was never considered of importance. In addition, many companies are missing out on the so called "Digital Transformation” going on right now.
Unless Japanese companies urgently embrace Marketing, and Digital Marketing in particular, they risk becoming (even) less competitive in the global marketplace and hence face a decrease in profitability.
Our speaker will give his findings and make recommendations in areas where improvement is needed to be viable.
Jeff Crawford is an Digital Marketing expert, Engineer and Manager. He has worked for technology companies in Silicon Valley such as Apple, WebTV and Microsoft. He has lived in Tokyo Japan since 2004, working for companies such as Microsoft KK and Adobe Systems Japan. He is the founder of Connect-Local.com, a company that specializes in Local Advertising in the USA. He is also the founder of JC Digital Consulting based in Tokyo Japan.
RSVP: Monday 12th June 2017 by 5pm.
Date: June 15th (Thursday)
Time: 18:30 open, 19:00 start, 20:30 end
Venue: Room F,9F, Sumitomo Fudosan Roppongi Grand Tower
3-2-1 Roppongi, Minato-ku, Tokyo, 106-0032
Cost*: ¥1,000 ICA members; ¥2,000 non-members.
* Event open to all
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